Interim Marketing Management

Is your team as good as your product? Do you need someone to manage your product marketing or merchandising but can’t afford a full time person with salary and benefits? At Retailbound, we really do “get” retail because of our extensive experience. We are your “Director of Sales and Marketing”, your “Product Manager”, or your “Marketing Analyst”. We have a passion for retail, which enables us to provide the very best insights and solutions for you. Our deep knowledge of the retail market and understanding of how to use that knowledge, allows us to help you differentiate your products or services from those of your competitors and how to present them to retail buyers in the most appealing way.

• Manage flow of merchandise, identify opportunities for new products, exit strategy for poor performers
• Develop annual, quarterly, and/or monthly strategic and tactical marketing plans for merchandising based on competitive analysis, consumer input, financial data, and creative tactics.
• Responsible for overseeing the creation of retail events, promotions, advertising, and marketing communication strategies
• Evaluates market research, test results, and competitive intelligence to adjust retail marketing strategies to meet changing market and competitive conditions
• Develops and manages retail marketing budget
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail specific to the retail channel
• Establishes and maintains a consistent corporate image throughout all marketing initiatives
• Tracks performance and establish metrics as needed
• Builds expertise in both retailer and client’s marketing capabilities and ensures alignment of brand & retailer messages both in-store and online
• Works closely with Sales to both develop programs and gain alignment, feedback, and support for them from retailers

Contact us now for a free no-obligation call to discuss your specific needs