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Many prospective vendors have
great products but fall short when it comes to selling to or working
with retailers. As retail buyers, we used to receive many unsolicited
phone calls or emails from prospective vendors each week. Regrettably,
most of these prospective vendors were not prepared to talk to us
and wasted both our time and theirs. We figured that if someone
could tell those vendors what they were doing right and wrong, they
would be more successful the next time they called a retail buyer.
But the stark reality is that
there almost never is a next time. You have a small window of time
in which to get the retail buyer to stop what he’s doing, listen
to your sales pitch, and decide whether it’s worth talking to you
in further detail. The purpose of our one-on-one coaching is to
help you get prepared before you make that important first
call to a retailer. You may not get a second chance.
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